Nothing in Between Studio is a modern self-care sanctuary offering mindful nail care, holistic facials, and therapeutic massage experiences. With locations in Tysons, Falls Church, and Alexandria, their mission is to nurture both people and the planet through intentional, sustainable wellness.
During discovery, I identified several SEO needs across their three locations:
– stronger ranking for Korean facials, lymphatic drainage, and massage services in Tysons
– clearer location signals for Google to differentiate Tysons, Falls Church, and Alexandria
– visibility for the newly opened Alexandria location in branded searches
– locally aligned meta titles and meta descriptions
– improved local relevance on the Locations page
– optimized FAQ content mapped to real search queries related to massage and facial services
The goal was to ensure each location could rank independently and accurately for relevant local search terms.
Implemented LocalBusiness and Service schema across the site using validated, structured data. This created a clear, machine-readable framework that helped Google correctly associate each studio location with the services offered.
Updated meta titles and meta descriptions to align with the client’s core Tysons services—Korean facials, lymphatic drainage, and massage—while maintaining clean branding across the site.
Rewrote and expanded location descriptions to include surrounding areas and adjacent cities. This strengthened local relevance and supported ranking for nearby neighborhoods where clients commonly search.
Reorganized both the main navigation and footer navigation to strategically highlight studio locations, signaling their importance to both users and search engines.
Updated the FAQ page to include answers to common Google queries related to massage, facials, and self-care—improving topical relevance and capturing long-tail search traffic.
1 month
Google Rich Results Test
Schema Markup Validator